Industry: Mixed Martial Arts Training and Fitness
The Challenge
Campuzano MMA returned to us after an SEO agency had made extensive changes to their website, which we had originally designed. While the agency had good intentions of optimizing the site for search engines, the end result was a disorganized and text-heavy layout that made the website difficult to follow. The large volume of unstructured text negatively impacted the user experience and diminished the site’s overall appeal.
The Solution
We stepped in to restore the site’s clarity and branding while preserving the SEO value:
1. Rewriting and Organizing Copy
- Rewrote and reorganized the website’s content to retain the SEO keywords while improving readability and flow.
- Structured the content into clear sections, making it easier for users to navigate and engage with the site.
2. Branded Design Enhancements
- Incorporated the Campuzano MMA branding throughout the site to create a cohesive and attractive look.
- Added unique visual flourishes and design details to make the site stand out and reflect the energy of the MMA brand.
3. Improved User Experience
- Streamlined the layout and visual hierarchy to create a more intuitive browsing experience.
- Ensured the site was appealing, professional, and aligned with the needs of both users and search engines.
The Result
The updated website brought back the clean, organized, and branded look Campuzano MMA needed to connect with their audience effectively. The restructured content maintained SEO integrity while improving readability and user engagement. The client was thrilled with the final product, which not only restored the site’s appeal but also gave it a distinctive and polished edge.
Key Features Delivered:
- Rewritten and organized copy with preserved SEO keywords
- Enhanced branded design with visual flourishes
- Improved user experience through a clear and intuitive layout
- Restored professionalism and appeal to the website