Industry: Manufacturing and Sales of Rifle Actions (Hunting and Tactical)
The Challenge
Prior to working with us, Stiller Actions did not have a functional e-commerce website. Their customers were unable to browse and purchase rifle actions online, which created a significant barrier to sales. Additionally, Stiller Actions required an approval process for buyers to ensure compliance with proper permits, especially for resellers. This functionality was critical to their business operations but was completely absent in their system.
On top of that, they did not have professional product photos. Their rifle actions lacked the polished, high-quality visuals needed to showcase their products effectively. They also lacked lifestyle imagery to highlight the two key aspects of their brand: hunting and tactical applications.
The Solution
We delivered a comprehensive solution to address their needs:
1. E-commerce Website Development
- Designed and built a fully functional e-commerce website from the ground up.
- Developed a custom approval process for buyers to ensure compliance with permits and authorization for resellers.
- Imported and categorized all their products for seamless browsing and purchasing.
- Implemented user-friendly purchasing functionality to simplify the buying experience for customers.
2. Professional Product Photography
- Photographed all products in front of a green screen, ensuring high-quality and consistent visuals.
- Edited and enhanced the product photos to make them look polished and appealing for the website.
3. Lifestyle Photography
- Staged and shot professional lifestyle photos using a hired actor to represent both the hunting and tactical aspects of their brand.
- Incorporated these photos into the website to enhance the storytelling and branding of their products.
4. Custom Inventory Management System
- Developed a custom inventory tracking system to make it easy for Stiller Actions to update inventory levels without requiring deep back-end knowledge.
The Result
Stiller Actions now has a fully operational e-commerce website that allows customers to browse, purchase, and apply for approval directly online. The approval process ensures compliance for resellers while simplifying internal operations. The high-quality product and lifestyle photography elevates the brand and enhances customer trust and engagement. The custom inventory management system streamlines operations, saving time and reducing errors. This digital transformation has empowered Stiller Actions to reach a broader audience and grow their business.
Website Features Delivered:
- Custom buyer approval process
- Professional product and lifestyle photography
- Seamless product browsing and categorization
- Easy-to-use inventory tracking system