Case Study: Liquid Floors

  • Copywriting
  • Portal
  • Websites

Liquid Floors

Industry: Industrial Epoxy Floor Coatings and Concrete Polishing

The Challenge

Liquid Floors, a repeat client, approached us to redesign and reimagine their website. As a provider of industrial epoxy floor coating and concrete polishing to facilities throughout the Southeast, their old website had become disorganized and no longer met their needs. They had a wealth of information to share, including the industries they serve, services they offer, processes they follow, and decorative options available. They needed a solution that could tie all this information together in a user-friendly and SEO-optimized way.

The Solution

To address these challenges, we delivered a comprehensive solution with a focus on organization, functionality, and branding:

1. Custom WordPress Plugin

  • Developed a custom plugin to tie together all key content types, including industries, services, processes, and decorative options.
  • Ensured the relationships between these elements were intuitive for users and beneficial for SEO.

2. Case Study System

  • Built a custom case study system that allows Liquid Floors to easily add and manage case studies.
  • Enabled tagging of case studies with multiple parent-level categories, such as:
    • Flooring Type
    • Location
    • Decorative Options
    • Processes
  • Created interlinking functionality to connect case studies with related blogs, web pages, and other content, enhancing search engine optimization.

3. Enhanced Branding

  • Incorporated Liquid Floors’ logo and color scheme into every detail of the website.
  • Ensured that the branding was consistent and impactful across the site to strengthen their identity.

The Result

The new website delivered a clean, organized, and visually appealing design that exceeded the client’s expectations. The custom case study system and interlinking capabilities improved their ability to showcase their work and drive SEO. Liquid Floors was thrilled with the final product, which was completed ahead of schedule.

Key Features Delivered:

  • Custom WordPress plugin for organizing industries, services, and decorative options
  • SEO-friendly case study system with tagging and interlinking capabilities
  • Branded design with consistent use of logos and color schemes
  • Improved user experience and content navigation