Each of the items below are easy no-brainer mods that are the MOST POWERFUL mods you can make to your local business website. MAKE THESE FIXES to DOMINATE YOUR LOCAL INDUSTRY.
Most local businesses have Google Pages installed, but not all of them are taking full advantage of them.
Setting up a Google business account is crucial. If someone searches for your business OR for your offerings, you NEED your business coming up in the Google business listings at the top of the page. This is FREE money, so don’t miss out.
Over 4,000,000 businesses are using Google Adwords and for MANY types of local businesses it is one of the most powerful advertising and marketing tools.
While it isn’t true for EVERY local business, if people are regularly in NEED of your services, it IS a great fit. HOWEVER, Search Engine Journal states that 70% of Google Adwords accounts are incorrectly setup and are wasting money. DON’T BE ONE OF THESE.
You should have a separate Adwords ad group with separate ads, keywords and landing pages for EVERY area you serve.
This is the BEST way to handle local ads and will provide you with THE best results. If your Ads aren’t localized, you are missing out and WASTING money.
You need BASIC SEO for your site. PERIOD.
There are SO MANY local business websites and I see them all the time that don’t have BASIC SEO. What is basic SEO? Searchable titles, descriptions and H1/Header tags. After the URL, the Title of a page is the most important ranking factor from an SEO perspective.
Most business owners have NO IDEA that their web pages are not optomized.
You should have an SEO optimized page for EVERY area you serve.
If you serve 10 cities, you need an SEO optimized page for EVERY city you serve. Many people, when they search type in the city name AND the service they are looking for.
You need a page for every area you serve that is optimized for SEO.
It is critical you KNOW where your traffic is coming from.
If Google Analytics isn’t part of your site analysis and you aren’t using it to understand where your visitors and conversions are coming from. Analytics will provide you with a wealth of actionable info. you can sue to improve your business.
Almost every day I see another site that fails Google’s page speed test. This is a relatively easy fix, but site’s are failing all the time.
Get this right and your site will rank higher than your competitors. Get it wrong and your site could drop off the face of the Google earth.
Click the link below to test your site.
This is a PERSONAL review from Craig, not from an assistant. I PERSONALLY will review your site and give you recommendations. ABSOLUTELY NO OBLIGATION. MY Goal is to give you the valuable knowledge you need to win.
Check off the boxes that apply to your company and enter your email, website and name. Craig will get back to you within 24 hours with suggestions on how to perfect your website for local domination.