Hi! Craig again. Thanks for dropping by Trafficality!
As promised here is more info, on how to fix your Google Page Speed Score PLUS my most CRITICAL tips for getting max traffic for your construction/remodeling business.
Yes, that is my picture. :) A little info about me. I have been executing digital growth strategies for my previous 2 startups for about 15 years. Now, at Trafficality, I help businesses like yours grow FASTER!
So, ON TO THE GROWTH TACTICS!
LIST: CRITICAL BUSINESS GROWING TRAFFIC FIXES FOR CONSTRUCTION/REMODELING
Here is the list I talked about in the email. These are all easy wins that I see so many businesses missing out on. Please read through this CAREFULLY because I am putting in some real truth here. – Craig
Why should you read this page? Don’t take our word for it!
Watch this Traffic Story from Chris Statzer from 1st Choice Foundation Repair to see how we turned a previous marketing company disaster into an incredible TRAFFIC STORY!
YOUR SITE FAILS GOOGLE’S PAGE SPEED TEST
Almost every day I see another site that fails Google’s page speed test. This is a relatively easy fix, but site’s are failing all the time. I have seen sites fall out of Google’s index COMPLETELY because they scored so low. BUT, read the next paragraph. It’s critical.
It isn’t an exact science either and it isn’t always easy. AND mobile is harder to fix than desktop. So, look at it this way. If your Desktop score is under 60 this is VERY fixable in most cases. I just got moved one site from a 30/100 to a 72/100.
You can test your site yourself here as well as read the recommendations: https://developers.google.com/speed/pagespeed/insights/
Our Scores are Low. What Can We Do?
I put together a video showing how to improve your Google page speed score!
However, if you just don’t want to mess with it, we can do it for you for just $149. :)
If you use us for any other tasks (SEO, Adwords, etc.) we will resolve this for you for free. Otherwise the cost for us to resolve this is $149. Click the button to purchase this service:
$149.00Add to cart
Wasted Google Ads Spend
A Search Engine Journal article stated that almost 70% of Adwords campaigns are set up incorrectly and because of that are wasting spend.
Google Adwords is an IDEAL advertising platform for most local service businesses, but accounts that are self-configured and self-managed or were set up by those with less experience can be huge money wasters.
We don’t think our Adwords is set up right. What Can We Do?
If you would like Craig to take a look at your Adwords account to see if we can significantly improve it, use the form below. We only work with companies we KNOW we can help.
Un-Localized Google Adwords
You should have a separate Adwords ad group with separate ads, keywords and landing pages for EVERY AREA you serve.
This is the BEST way to handle local ads and will provide you with THE best results. If your Ads aren’t localized, you are missing out AND WASTING money. So, do you have a different ad group for every AREA/CITY you serve? If you don’t, then your ads just aren’t granular enough.
We don’t think our Adwords is set up right. What Can We Do?
If you would like Craig to take a look at your Adwords account to see if we can significantly improve it, use the form below. We only work with companies we KNOW we can help.
TAKE ADVANTAGE OF BASIC SEO
I get it. Maybe you don’t want to invest in longer term SEO. BUT, the problem is, most web designers, don’t understand BASIC SEO. They consider themselves designers, not SEO experts. So, over and over I look at websites that are missing out on SO MANY opportunities for FREE TRAFFIC because the web designer didn’t build in basic SEO.
There are SO MANY local business websites and I see them all the time that don’t have BASIC SEO. What is basic SEO? Searchable titles, descriptions and H1/Header tags. After the URL, the Title of a page is the most important ranking factor from an SEO perspective.
Most business owners have NO IDEA that their web pages are not optimized.
We aren’t sure about our basic SEO. What can we do?
Craig would love to talk to you about this. He can take a quick look at your site to see if it is configured correctly and will clearly explain to you if there is anything wrong. Use the contact form below to request a contact.
LOCALIZE YOUR SEO
You should have an SEO optimized page for EVERY area you serve.
If you serve 10 cities, you need an SEO optimized page for EVERY city you serve. Many people, when they search type in the city name AND the service they are looking for.
You need a page for every area you serve that is optimized for SEO.
We don’t have localized SEO pages for each area we serve. What can we do?
We will create 5 LOCALIZED and OPTIMIZED SEO pages for your site $500. Click the button to purchase this service:
$500.00Add to cart
We will create 10 LOCALIZED and OPTIMIZED SEO pages for your site $900. Click the button to purchase this service:
$900.00Add to cart
YOU AREN’T USING GOOGLE ANALYTICS
It is critical you KNOW where your traffic is coming from.
If Google Analytics isn’t part of your site analysis and you aren’t using it to understand where your visitors and conversions are coming from. Analytics will provide you with a wealth of actionable info. you can use to improve your business.
Even if you have it installed, are you USING IT to know where your traffic is coming from and WHAT they are doing on your site?
We aren’t sure if we are using Google Analytics. What can we do?
If you look at the source code on your site by right clicking on any page and choosing VIEW SOURCE and then searching for the word “analytics” you can know if you have Google Analytics installed. However, if you aren’t checking it regularly, this is a problem. Use the form below to set up a time to talk to Craig about it.
Request Your PERSONAL & FREE Site/Business Review from Craig?
This is a PERSONAL review from Craig, not from an assistant. I PERSONALLY will review your site and give you recommendations. ABSOLUTELY NO OBLIGATION. MY Goal is to give you the valuable knowledge you need to win.
Check off the boxes that apply to your company and enter your email, website and name. Craig will get back to you within 24 hours with suggestions on how to perfect your website for local domination.