Wasted Adwords Ad Spend

70% of Adwords Accounts are Wasting Ad Spend

According to a recent article in the search engine journal, 70% of Google Adwords accounts are not tracking results correctly, therefore wasting who knows how much ad spend.

Only 29% of Adwords Accounts were properly tracking conversions (including email and phone conversions).

Without proper tracking, there is no way to know if your ad accounts are working correctly and without this knowledge, you are likely throwing money away.

And, often it is a LOT of money.

There are 5 mistakes most Adwords accounts are victims of.

1. Too Many Keywords.

Too many Adwords accounts are bloated with too many keywords

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